How Connected TV Viewing is Changing the Media Landscape in 2024
Industry experts across the media ecosystem are discussing the current challenges and best practices relating to connected TV (OTT/CTV) viewing, a growing trend that offers new opportunities and challenges for advertisers, publishers, and consumers.
According to a report by Nielsen, CTV viewing has remained above pre-pandemic levels, even as lockdown restrictions have eased and people have resumed some of their normal activities. The report says that CTV viewing has grown from 2.7 billion hours during the pre-pandemic week of March 2, 2020 to 3.9 billion hours during the weeks of March 23, March 30 and April 6, 2020. This represents a 44% increase in CTV viewing hours.
The report also highlights some of the factors that have contributed to the growth of CTV viewing, such as:
The availability and affordability of smart TV devices, such as smart TVs, streaming sticks, and gaming consoles
The diversity and quality of online TV content, including ad-supported video on demand (AVOD), subscription video on demand (SVOD), and live TV streaming services
The convenience and flexibility of CTV viewing, which allows users to watch what they want, when they want, and where they want
CTV viewing is a popular and growing trend in the media industry, as it offers new opportunities and challenges for advertisers, publishers, and consumers. If you want to learn more about CTV advertising and how it can help you reach your target audience, let’s connect and get a free consultation on how we can help you create a successful CTV advertising strategy.
Reach More Customers with OTT Advertising
OTT advertising is a strategy that delivers ads to viewers within streaming media content over the Internet. With OTT advertising, you can:
Bypass the traditional cable or satellite TV providers and save costs
Reach new and engaged audiences who prefer streaming services over TV
Choose from various platforms and channels to target your ideal customers
Track and measure your campaign performance and ROI
Why You Should Use OTT Advertising for Your Business
OTT advertising is a strategy that delivers ads to viewers within streaming media content over the Internet. OTT advertising has many benefits for your business, such as:
Targeting: You can use data and insights to target specific audiences based on their demographics, interests, behaviors, location, and more. This can make your ads more relevant and effective.
Measurement: You can track and analyze the performance of your campaigns using metrics such as impressions, reach, frequency, completion rate, viewability, and attribution. This can help you optimize your ROI and improve your campaigns.
Creativity: You can create engaging and immersive ads that leverage the high-quality video and audio capabilities of streaming devices. This can help you enhance your brand awareness and recall.
OTT advertising is a powerful and growing trend in the online marketing industry. According to eMarketer, OTT ad spending in the US is expected to reach $18.3 billion in 2023, up from $12.5 billion in 2021. Don’t miss this opportunity to reach more customers with OTT advertising. Contact us today and get a free consultation.
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How to Reach More Viewers with OTT Advertising on Connected TVs
OTT advertising is a strategy that delivers ads to viewers within streaming media content over the Internet. You can use OTT advertising to reach viewers on various devices, such as smartphones, tablets, laptops, gaming consoles, and smart TVs. However, the most popular device for OTT viewing is the connected TV (CTV), which is a device that can connect to a TV or smart TV. With OTT advertising on CTVs, you can:
Access a large and growing audience of cord-cutters and cord-nevers
Target your ads based on demographics, interests, behaviors, location, and more
Create engaging and immersive ads that leverage the high-quality video and audio capabilities of CTVs
Track and measure your campaign performance and ROI
OTT advertising on CTVs is a powerful and growing trend in the online marketing industry. According to eMarketer, CTV ad spending in the US is expected to reach $14.1 billion in 2023, up from $8.1 billion in 2021. Don’t miss this opportunity to reach more viewers with OTT advertising on CTVs. Contact us today and get a free consultation.
OTT TV
Reach Your Demographic Today!
How We Achieved a 95.74% VCR with OTT Advertising Duration: 30 days Reach: 377,563 VCR: 95.74% CPM: $34.22
We used the AVOD model (ad-supported video on demand) to display our ads on various platforms and channels, such as YouTube, Roku, Apple TV, Amazon Fire TV, CBS All Access, Crackle, ESPN+, HBO Max, Hulu, IMDb TV, NBCUniversal-Peacock, Plex, Pluto TV, Quibi, STIRR, Samsung TV Plus, TiVo+, Tubi, Vudu, WatchFree, Xumo, and many others. Our ads were 8, 15, and 30 seconds long and non-skippable. This means that 95.74% of the viewers watched the entire ad before watching their show. (VCR stands for video completion rate)
OTT advertising is a powerful and growing trend in the online marketing industry. It can help you reach new and engaged audiences who are shifting away from traditional TV and towards streaming services. If you want to learn more about how we can help you create and manage your OTT advertising campaigns, contact us today and get a free consultation.