Connect with Your Audience with Digital Audio Advertising
Digital audio advertising is a strategy that delivers ads to listeners within streaming audio content over the Internet. With digital audio advertising, you can:
Reach a large and growing audience of millennials aged 23-38 who prefer streaming audio over radio
Use data and insights to target specific listeners based on their demographics, interests, behaviors, location, and more
Create engaging and immersive ads that leverage the high-quality sound and voice capabilities of streaming devices
Track and measure your campaign performance and ROI
Digital audio advertising is a popular and growing trend in the online marketing industry. According to eMarketer1, digital audio ad spending in the US is expected to reach $5.59 billion in 2023, up from $3.72 billion in 2021. Don’t miss this opportunity to connect with your audience with digital audio advertising. Contact us today and get a free consultation
What is digital audio advertising?
Digital Audio Advantage
Reach More Relevant Results!
Reach Your Target Audience with Digital Audio Advertising
Digital audio advertising is a strategy that delivers ads to listeners within streaming audio content over the Internet. With digital audio advertising, you can:
Access a large and growing audience of listeners who use podcasts, digital radio, and streaming music services, such as YouTube, Amazon Music, Pandora, iHeart, Spotify, Triton, AdsWizz, and TargetSpot
Deliver your ads on various devices, such as smartphones, desktops, and smart TVs
Use data and insights to target specific listeners based on their demographics, interests, behaviors, location, and more
Create engaging and immersive ads that leverage the high-quality sound and voice capabilities of streaming devices
Track and measure your campaign performance and ROI
Digital audio advertising is a popular and growing trend in the online marketing industry. It can help you reach your specific audience and drive results. If you don’t have a strategy, we can help you build one for digital audio advertising. Contact us today and get a free consultation.
How We Reached 82,102 Millennials with Our Streaming Music Ad Campaign
We ran a highly successful ad campaign that reached 82,102 millennials aged 23-38 who listen to streaming music on various platforms. Here are some of the results we achieved:
Duration: 30 days Ad length: 30 seconds Reach: 82,102 LTR: 95.4% Platforms: iHeart, Spotify, Pandora, and YouTube
Create Engaging Audio Ads with VMI’s Expertise
VMI is a leading audio advertising agency that can help you create and deliver ads to listeners within streaming audio content over the Internet. With VMI, you can:
Get help with developing your audio script and turning it into an audio ad, or use your own if you prefer
Use any of the acceptable audio file formats, such as MP3, M4A, or WAV
Aim for between 55-75 words and keep your pace even for a 30-second ad
Provide a clear call-to-action, such as “tap to find a location” or “visit mywebsite.com”
Add a companion banner to show during the audio ads on mobile devices, if you have display creative that matches your message
Segment your audio ads to target specific demographic ages and job titles, or align them with a specific music genre and artist
Pair your demographics with professional sporting teams within the NFL, NHL, MLB, NBA, and NASCAR, for better results
Audio advertising is a popular and growing trend in the online marketing industry. It can help you reach new and engaged audiences who prefer streaming audio over radio. If you want to learn more about how we can help you create and manage your audio ad campaigns, contact us today and get a free consultation.
Companion Banner Shown with the Audio Ad
Enhance Your Audio Ads with Vanity Banners
Vanity banners can help you enhance your audio ads and increase your click-through rate and conversions.
Boost Your Marketing Strategy with Digital Audio Advertising
Digital audio advertising is a strategy that delivers ads to listeners within streaming audio content over the Internet. With digital audio advertising, you can:
Reach a large and growing audience of millennials aged 23-38 who prefer streaming audio over radio
Use data and insights to target specific listeners based on their demographics, interests, behaviors, location, and more
Create engaging and immersive ads that leverage the high-quality sound and voice capabilities of streaming devices
Track and measure your campaign performance and ROI
Digital audio advertising is a popular and growing trend in the online marketing industry. According to Forrester Research, 28% of U.S. online adults and 17% of European online adults stream music on their desktop or mobile phones. Only 4% of U.S. online adults are willing to pay for ad-free access to streaming online radio services. This means that there is a huge opportunity for marketers to reach highly targeted and unique listeners within digital audio advertising. Visual Motivations will provide you with a turnkey solution and access to all major streaming networks, driving superior relevant reach and results. Contact us today and get a free consultation.
